About PassProduct
Where product data, regulation and trust meet.
PassProduct is a strategic advisory and product-readiness partner. We combine hands-on experience with PIM, ERP, PLM and commerce with a clear understanding of what Digital Product Passports and AI demand of product information.
How we work
Calm, concrete and independent.
Platform-independent
We recommend what fits you — not what we sell licences for.
Discipline before systems
Governance, ownership and workflows are the foundation of good product data.
Pragmatic pace
Small, safe steps with visible value rather than grand programmes on paper.
A network of partners
We work with implementation partners when the plan needs to be delivered.
Experience
Experience that connects strategy and implementation.
PassProduct is led by Lars Bruun, a senior specialist in commerce and product information management. With more than 25 years of experience across PIM, ERP integrations, commerce and digital platforms, he helps organisations turn complex product-data challenges into clear, practical next steps.
Independent advice. Practical experience. A trusted network of implementation partners when the plan needs to become reality.
Let’s have an informal conversation.
Tell us where you stand on product data, DPP or AI — and we’ll work out the right next step together.
Start a conversation →